Why do people watch a movie multiple times?

Why do people watch a movie gazillion times? 
Really liked a movie and want to see it a couple more times? Sure. Want to enjoy it again with different sets of friends/family/relatives? Definitely. Feel like watching it again few more times after gaps of some years? Of course. 


But.. Watching HAHK 17 times? 
Madhumati 25 times? 
And, watching DDLJ a freaking FORTY ONE times? 

These are actual numbers shared by real people. Exasperated, I ask: "Pray tell me what changes? The script? The acting?" And they are like, "No! Nothing changes, but... You won't understand."


Perhaps. I don't understand that. But what I do understand is this: 3 hours x 40 times = 120 hours. 

Folks, you spent five day-nights of your life watching the same thing over and over... And, you're not gonna get those back again.

Sales drive

I always make it a point to read the pamphlets/brochures that come along with the newspapers; not for the products they advertise but because of the awesome language they use. Here are some choice examples of amenities shown in various housing schemes.

• First Come First Possessed (!)
• Freedom from pollution, air and water. (poor souls)
• Members Clubbing House (the place where folks club each other?)
• Lawn 70000 sq ft (shown in the list of individual amenities for each flat)
• Full sunlight during day (Aww... Not during night?) 
• Children Parking (What? Ah, they meant playground/park.)
• Entry gate light (What this means, someone enlighten me please)
• 360 degree lake view (is this building right in the middle of a lake?)
• CCTV camera for each room (each and every room?!)
• Fiance from nationalized bank guaranteed (Wow!)